Signs that I see in the street or glimpse by the roadside as I’m driving are often a source of inspiration. In Nottingham once, a department store were holding a ‘Monster Sale’ . Well, obviously that meant there was to be a huge clear out of unwanted stock but looking at it another way, it might just have easily have been ‘Buy one monster, get one free’. A poem and a book resulted from that. On another occasion I saw a sign for ‘Carpet Warehouse’.
Not a terribly interesting subject for children, but split ‘Carpet’ in two and it becomes something quite different – ‘car pet’. What would we find in a ‘Car Pet Warehouse?’ Maybe earwigs to keep in ashtrays or a hamster for the glove compartment. Perhaps a snake on the back seat to deter would be car thieves. The possibilities are huge.
In any book that I write there are poems that I hope will make children smile or laugh, but poetry, of course, touches every emotion and I always make sure that in my books there are poems to make children shiver, or think, or wonder, or maybe a little sad at times. I always include a selection of these in any performance I give along with the humorous ones.
Friends ask how do I keep coming up with fresh ideas. Surely, they say, you’ll run out of ideas one day? But it’s what I’ve done all my life, as a teacher for 13 years with year 6 in the days when you opened them up rather than closed them down, and then as a professional writer for the past 30 years. I’ve searched out ideas, both for my own writing and ideas to inspire children in the writing workshops I run on my school visits. A cat called Elvis moved in next door, Laika, the space dog, troubled me till I finally found the right words and the right mood, turtles in captivity, a white feather (from an angel?), stars, unicorns, snakes. Recently too, I’ve written to order, writing 30 poems in six months about space, sport, war, scary stuff, pre 1066 history and most recently dogs. That’s a real challenge, the final poems often wrung out of me in pure desperation as the deadlines loomed.
There’s another question I’m asked too by children who see themselves as writers of the future. ‘What advice would you give to anyone who wants to write?’ First of all, I reply, if you want to write, then write. Don’t talk about it, do it. So many people talk about writing a book one day but never do.
Secondly, keep a writer’s notebook. Write down what you see, hear, jokes people tell you, thoughts about strange situations, odd signs. It will, as time goes on, become a treasure chest of ideas to refer to again and again. I have notebooks going back many years and they still prove useful. Finally, train yourself to be an observer. Look, listen, note it down. Be receptive to anything and interested in everything. Spot possibilities. Be that ideas detective.